Lindberg Safaris Website
Objectives and Strategies in the Development of Lindberg Tours Limited website.
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Overview
Our business depended heavily on return clients and referrals from international markets. With the lockdown, we needed to pivot quickly to an online platform. Enumerate IT Solutions built a website that not only highlights our extensive portfolio but also drives engagement through SEO and social media.
Charles Mwiti
/ Proprietor
Enumerate IT Solutions designed and developed a comprehensive online platform for <ahref=”https://lindbergsafaris.com/”>Lindberg Safaris Limited, a tour company based on Mombasa Road, Kenya. The website showcases an extensive portfolio of destinations and implements online payment and scheduling, SEO, and social media marketing to attract local and East African markets post-2019 lockdown.
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Requirements
Our solution
Online Presence: Establish an online platform to showcase the company's services and destinations.
Website Development:
Designed a visually appealing, user-friendly website that reflects the adventurous spirit and extensive portfolio of Lindberg Safaris Limited.
Developed sections to showcase various destinations, including detailed itineraries, high-quality images, and descriptions.
SEO and Social Media Marketing: Implement strategies to improve search engine optimization and social media presence.
SEO Optimization:
Implemented SEO best practices, including keyword optimization, meta tags, alt texts, and high-quality content to improve search engine rankings.
Ensured the website structure supports better indexing by search engines, increasing visibility for relevant search queries.
Showcase Extensive Portfolio: Highlight destinations in Kenya, Tanzania, Uganda, Rwanda, Zimbabwe, Europe, and the Middle East.
Social Media Integration and Marketing:
Integrated social media buttons and links to seamlessly drive traffic from social media platforms to the website.
Developed a social media marketing strategy to increase engagement and attract new clients from local and East African markets.
Online Payment and Scheduling: Implement online payment systems and scheduling for tour services.
Online Payment and Scheduling:
Implemented secure online payment gateways to facilitate payments for tour services.
Developed an intuitive scheduling system to allow clients to book tours directly from the website.
Results:
The new website and integrated systems have significantly improved Lindberg Safaris Limited’s online presence and client engagement. The visually stunning design and strategic SEO and social media efforts have enhanced their visibility, while the addition of online payment and scheduling has streamlined operations.
Enhanced Online Visibility
The new website, developed by Enumerate IT Solutions, significantly improves the online presence of Lindberg Safaris Limited. The professional design and optimized content increase search engine rankings, making it easier for potential clients to find their services. This enhanced visibility drives organic traffic to the website.
SEO Optimization
Our implementation of SEO best practices has improved the website’s ranking on search engines. Keyword optimization, strategic meta tags, and high-quality content ensure that the website appears higher in search results, attracting more visitors looking for tour and travel services.
Effective Social Media Integration and Marketing
The integration of social media buttons and links has facilitated the seamless transition of traffic from social media platforms to the website. Social media campaigns now effectively funnel potential clients to the website, where they can find more detailed information and make inquiries or bookings. This strategy has increased engagement and expanded their reach within the local and East African markets.
Comprehensive Service and Destination Showcase
The dedicated sections for various destinations provide potential clients with detailed information, including itineraries and high-quality images. This comprehensive showcase helps clients make informed decisions and increases their confidence in the services offered, leading to higher conversion rates. Highlighting destinations in Kenya, Tanzania, Uganda, Rwanda, Zimbabwe, Europe, and the Middle East broadens the appeal of Lindberg Safaris Limited.
Improved Client Engagement and Convenience
The intuitive contact form, booking system, and online payment gateways make it easy for clients to inquire about services, book tours, and make payments directly from the website. This streamlined process enhances client engagement and satisfaction, encouraging potential clients to take action and engage with the company’s offerings.
Testimonials
How our services bring about success
Simon Njoroge
System Administrator
Working with @EnumerateIT is like having a family member who can fix everything. Very professional and technically survey staff especially in the Networking field.
Oscar Maina
Training Consultant
Very Effective and excellent training consultants with diverse experience in Microsoft and Cisco training. I would recommend this guys.
Tabitha Muthoni
Web design
Was able to successfully learn WordPress and web development with this guys. Class was well delivered and have a good online training model especially the fact that we are dealing with COVID 19.
